Elon Musk Reacts to Advertising Boycott Against X
During an interview at the New York Times' Dealbook Summit, Elon Musk vehemently expressed his frustration with the advertising boycott targeting his social-media platform, X. Musk went so far as to state that this boycott could potentially lead to the demise of the company itself.
Musk's sentiment was crystal clear as he exclaimed, "If somebody's going to try to blackmail me with advertising, blackmail me with money? Go f--- yourself. Don't advertise." He firmly believed that succumbing to such pressure would ultimately be detrimental to the survival of the company. Furthermore, Musk warned that if X were to meet its demise due to this advertising boycott, the entire world would be aware that it was the actions of advertisers that caused its downfall.
The exodus of advertisers from X (formerly known as Twitter) has significantly intensified in recent weeks, primarily triggered by Musk's apparent endorsement of an antisemitic tweet. Recognizing the severe implications of this, Musk openly admitted that the tweet in question was the "worst and dumbest" thing he had ever done.
With this ongoing boycott, X has reportedly lost approximately 60% of its advertisers since Musk assumed control in November 2022. Moreover, the company still faces considerable debt obligations, amounting to billions of dollars.
Paris Mayor Withdraws Support for X
In addition to the advertising boycott crisis, it is notable that Paris Mayor has recently disassociated herself from Musk's social-media service, labeling it a "gigantic global sewer."
These challenging circumstances present a pivotal moment for X and its future prospects. As the company grapples with financial difficulties and the loss of advertisers, it remains to be seen how Musk and his team will navigate these troubled waters.
All Rights Reserved © 2024
Post a comment