Instacart, the San Francisco-based company, announced on Monday that it has priced its initial public offering (IPO) at $30 per share. This price falls at the higher end of the expected range, indicating strong investor interest in new offerings. The company successfully sold 22 million shares at the stated price, thereby matching the upper end of the previously planned range of $28 to $30 per share.
As a result, Instacart now boasts a market value of $9.9 billion, based on its fully diluted share count. The IPO has raised a total of $660 million, with approximately $420 million going directly to the company. The eagerly anticipated trading of Instacart shares on the Nasdaq stock exchange is scheduled to commence on Tuesday, trading under the symbol CART.
Instacart's IPO is gaining significant attention from investors as one of the most highly anticipated offerings of the year. It follows closely behind the recent listing of chip designer Arm Holdings (ticker: ARM). The successful performance of both IPOs is expected to reinvigorate the market, which has experienced a lull for a considerable part of this year. Additionally, Klaviyo, a marketing software company, is also scheduled to go public this week.
Although Arm experienced significant demand for its shares, with the stock opening 10% higher than its IPO price, enthusiasm has since tempered. Shares fell by 4.5% on Friday, and Monday's closing saw a similar decline.
Instacart's Journey to Public Offering
Instacart, formally known as Maplebear, has become a significant player in the gig economy's expansion and profitability. With a staggering revenue of $2.55 billion in 2021, up 39% from the previous year, Instacart showcased its dominance in the market. A significant portion of this revenue - about three-quarters - was generated through its core business of delivering groceries to households with the assistance of contractors. The remaining revenue stemmed from additional services and a new venture called Instacart Ads, where retailers pay to display advertisements to customers.
However, despite its impressive revenue growth, Instacart faced net losses of $70 million and $73 million in 2020 and 2021, respectively. In 2022, the company managed to generate a net income of $428 million, but a substantial portion of this achievement can be attributed to a $358 million tax benefit. These figures highlight the challenges faced by Instacart on its journey towards profitability.
When considering investments in Instacart, faith in the gig economy's expansion and the company's future profitability is crucial. At a price per share of $30, Instacart is valued at nearly four times its annual sales. Notably, Instacart's competitor, DoorDash, boasts a similar price-to-sales ratio of 4.1 times but has yet to achieve a per-share profit despite consistently increasing annual sales since going public in 2020. Alongside DoorDash, Instacart also faces competition from UberEats, a part of Uber Technologies, and Shipt, owned by Target.
Instacart's journey to going public began long before it officially filed on Aug. 25, 2022. Founded in 2012, the company had initially filed a confidential registration statement for a potential IPO back in May 2022. This long-anticipated move marks a significant milestone for Instacart and presents an opportunity for investors to participate in the company's future endeavors.
In conclusion, Instacart's performance as a publicly traded company will depend on investors' confidence in the gig economy's growth and the company's ability to achieve profitability. With its impressive revenue figures and expanding services, Instacart is poised to make waves in the market. As the company ventures into the realm of public offering, it faces strong competition from industry giants like DoorDash, UberEats, and Shipt. Nevertheless, Instacart's journey thus far exemplifies its determination to become a key player in the gig economy domain.
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