In a surprising turn of events, Tesla's Model Y emerged as the top-selling new car in Sweden last year. The company's electric SUV accounted for approximately 16,400 new-car registrations, making up about 5.7% of all new car sales in the country. These figures reflect a significant increase from the previous year when the Model Y represented only 2.3% of sales.
Mechanic Strike Sparks Regional Labor Movement against Tesla
The success of Tesla's Model Y in Sweden comes amidst a strike by 130 Tesla mechanics that began in October. These mechanics are seeking improved working conditions, pension benefits, and fair wages from the company. The strike has since escalated into a larger labor movement across Sweden, Denmark, Finland, and Norway. In solidarity with the striking mechanics, workers in various industries, including truck drivers and postal workers, have joined forces to protest Tesla. As part of their protest, they are refusing to unload Tesla cars at shipping ports.
Volvo's XC-40 and XC-60 Follow Behind
While Tesla's Model Y took the top spot, Volvo's XC-40 and XC-60 models secured the second and third positions in terms of popularity. The two Volvo SUVs recorded sales of 13,600 and 11,600 units, respectively. Although Tesla's Model Y was the most sought-after model in 2023, Volvo still outperformed the electric carmaker in terms of overall new-car registrations. Volvo registered approximately 41,300 new cars compared to Tesla's 20,300.
In conclusion, Tesla's Model Y has made significant strides in the Swedish market, surpassing traditional automotive giants like Volvo. The ongoing labor movement against Tesla adds another layer of complexity to the company's operations in the region.
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